Maggi noodles are dried noodles fused with oil, and sold with a packet of flavorings. These noodles are usually eaten after being cooked in boiling water for 3 to 5 minutes or eaten straight from the packet. Just boil the water, add the tastemaker and noodles and your maggi is ready within 2 to 3 minutes. Targeted at working women in the early days, Maggi changed its positioning to kids after it realised that it wasn’t doing well. Maggi was originated in Switzerland and came to India in 1983. It’s been 38 years and Maggi is still ruling the whole noodle market of India with more than 60% market share. Maggi is so famous in India that people call ‘Maggi’ a synonym to Instant Noodles. There are two main reasons that have made Maggi so successful. In such a difficult time, the Swiss Public Welfare Society had taken the help of Julius Maggie, and Maggi noodles was born under compulsion. In the meantime, Julius named the product after her surname. His full name was Julius Michael Johannes Maggi. In the year 1897, Maggi noodles were first introduced in Germany. People commonly add a drop or two of the sauce to soups, sauces, and stews, but it adds a savory depth to anything it’s paired with: scrambled eggs, meat sauces, soups, stews, and even mixed drinks. It makes meat taste meatier and more flavorful. Maggi launched small packets and made sure that the packets are affordable so that consumers will try. Remember, Maggi was not sold at a cheaper price in the 1980s compared to other products, but then they came out with smaller packets, and the cost of those packets were affordable for many potential consumers.